2025 · Identity · Art Direction · Packaging
Velora
A modern heirloom — refined, considered, quietly bold.
*OVERVIEW
Velora — at a glance
Velora needed an identity that balanced timeless elegance with contemporary craft. We built a refined visual world rooted in restraint and detail.
THE PROBLEM
What we were solving
Translate a heritage product story into a brand language that feels current without losing its sense of legacy.
THE APPROACH
How we solved it
A serif-led wordmark anchored by a custom monogram, paired with warm neutrals and editorial layouts that let the product breathe.
Services rendered
*SCOPE OF WORK
- Logo System
- Visual Identity
- Packaging
- Guidelines
Logo & identity
*MARKS




Brand in action
*APPLIED






*PALETTE
Velora Ink
#1F1B16
Bone
#EFE7DA
Champagne
#D8C3A0
Clay
#A26B4A
*TYPOGRAPHY
DISPLAY · Playfair Display
Aa Bb Cc
BODY · Montserrat
The quick brown fox jumps over the lazy dog. 0123456789 — refined typography sets the tone for every touchpoint.
*LET'S BUILD SOMETHING
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