2024 · Identity · Editorial · Art Direction
Ligier
Sharp, editorial, and unafraid of negative space.
*OVERVIEW
Ligier — at a glance
Ligier asked for an identity with editorial confidence — one that could carry long-form storytelling alongside a precise visual signature.
THE PROBLEM
What we were solving
Create a system that holds up across long-form editorial, campaign imagery, and digital storytelling without diluting.
THE APPROACH
How we solved it
A monolithic wordmark, a strict grid, and a quiet duotone palette let photography and typography do the heavy lifting.
Services rendered
*SCOPE OF WORK
- Wordmark
- Editorial System
- Digital
Logo & identity
*MARKS
Brand in action
*APPLIED
*PALETTE
Ligier Black
#15140F
Paper
#F4EFE6
Stone
#BFB6A4
Accent
#7C2D1A
*TYPOGRAPHY
DISPLAY · Playfair Display
Aa Bb Cc
BODY · Montserrat
The quick brown fox jumps over the lazy dog. 0123456789 — refined typography sets the tone for every touchpoint.
*LET'S BUILD SOMETHING
Have a brand that deserves the same care?
Start your project with Duxana.
NEXT PROJECT