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2025 · Identity · Digital · Brand Voice

Orelle

Warm, tactile, and quietly luxurious.

*OVERVIEW

Orelle — at a glance

Orelle needed an identity that felt human and warm — a brand world built around tactile materials and soft confidence.

THE PROBLEM

What we were solving

Move away from a generic minimalist look without losing clarity or scalability across channels.

THE APPROACH

How we solved it

Custom letterforms, a warm neutral palette, and an organic photographic style rooted in craft and material.

Services rendered

*SCOPE OF WORK

Logo & identity

*MARKS
Orelle business card identity
Orelle wordmark on silk backdrop
Orelle jewellery identity detail
Orelle primary wordmark on forest

Brand in action

*APPLIED
Orelle jewellery packaging application
Orelle shopping bag brand application
Orelle ruby necklace campaign
Orelle emerald jewellery box campaign
*PALETTE
Orelle Espresso
#2A1E16
Linen
#F1E8D9
Sand
#D6BFA0
Olive
#7A7A55
*TYPOGRAPHY
DISPLAY · Playfair Display
Aa Bb Cc
BODY · Montserrat

The quick brown fox jumps over the lazy dog. 0123456789 — refined typography sets the tone for every touchpoint.

*LET'S BUILD SOMETHING

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